The AI Transformation Academy

Master AI transformation. Then sell it as your own.

A white-label academy you run as your own business — a complete workshop system that teaches leaders to lead the AI transformation itself. Start with Leadership, or take every function and every industry.

See the plans → Weekend only · all functions + all industries for $1,999

Watch the introduction

The whole idea, start to finish.

Why now

Every company is about to need this.

01

The tipping point passed

AI crossed expert parity. Every company now has to transform, and the clock is already running.

02

Nobody knows how to lead it

The gap isn't tools, it's leaders who can run the transformation. That is the opening you step into.

03

Be the one who brings it

A credible, white-label academy you deliver under your brand — the plan every company will adopt.

Steve Cunningham

Your guide · Steve Cunningham

“AI came for my business too. I ran Read It For Me — 100,000 customers, clients like Zappos and AbbVie — and AI destroyed it.

I rebuilt from scratch, post-AI. I've been exactly where you are.Built and scaled before AI · Rebuilt from zero after it

There may not be a single person on the planet more uniquely positioned to be your guide — someone who knows how to sell it, not just deliver it.

The receipts

0
Years training the Fortune 500
0
Customers, pre-AI leadership training
0
Consultants trained & deployed
0
Companies through AI transformation
0
Leaders through the program

The plan

Three steps to land your first client in 14 days.

You can already deliver the material. The hard part is selling it — so step two hands you the entire go-to-market machine, built and done for you.

01
Attend

Attend a live session with Steve

Sit in an AI Leadership Academy session and go through the methodology firsthand — so you see exactly how you'll run it in a client's room, and can finally say: I've done this.

Live session seatFull recordingThe method, lived
02
Internalize · the part that actually makes you money

Internalize the Go-To-Market playbook

Knowing the material was never the problem — selling it is. That's where most people stall. So you don't just get the training; you get the whole sales-and-marketing system, built and handed to you:

What's in the playbook
Presenter decksAll 36 Labs, ready to run and branded to you.
Speaker’s notesThe full talk track for every session, word for word.
Free-workshop funnelThe lead-magnet format that fills your pipeline for you.
Pricing & packagingWhat to charge and how to tier it, by client size.
LinkedIn GTM agentMines your connections and surfaces the real buyers.
Done-for-you campaignsOutreach written, sequenced, and ready to send.
Proposals & SOWsTemplates you send within an hour of the call.
Objection scriptsClean answers to the ten things that stall a deal.
Client leave-behindsThe deck your client keeps after every Lab.
03
Land it

Let the playbook land the client

Point the agent at your network, send the campaigns it writes for you, and book the first conversations — first client in 14 days.

Campaigns deliveredConversations bookedFirst client in 14 days

What you unlock

Every function. Every future academy.

Leadership is the start. The full catalog turns it into a business you can deliver — a new revenue line for every function you serve.

Leadership

AI Transformation Leadership Academy

Lead teams through AI transformation.

Strategy

Strategy Academy

Set direction & win in the AI age.

Product / Innovation

Product & Innovation Academy

Discover, build & ship AI-era products.

Sales

Sales Academy

Rebuild the sales motion around AI.

Marketing

Marketing Academy

Brand, demand & growth for the AI era.

Finance

Finance Academy

Plan, forecast & allocate in the AI era.

Operations

Operations Academy

Re-engineer how work gets done.

Information Tech

IT Academy

Modernize the stack & govern AI adoption.

Human Resources

HR / People Academy

Reinvent the people function for AI.

Legal

Legal Academy

Run the legal function in the AI age.

Continuous Improvement

Continuous Improvement Academy

Build a culture of relentless improvement.

And then some

Every future academy, forever

New functions and industries ship continuously — they all land in your account, free.

Lifetime ✓

Browse the curriculum

Look inside every academy.

Each academy is 12 competencies × 3 books = 36 Labs. Pick a function and see exactly what's inside.

How you use it

Not a course. A workshop system you run.

Every client engagement follows the same loop. The system tells you which session to run — you just run it, then run it again with the next client.

01 · Diagnose

Find where they are

Pin the client’s real obstacle and where they sit on the 9 levels of AI maturity. Five minutes, not a consulting project.

02 · Select

The system picks the Lab

The diagnosis points straight to the workshop that fits. No guessing which of the 36 Labs to open.

03 · Run

Deliver it live

Run the session through the GOAL loop — slides, talk track, and the real plan the client builds in the room.

04 · Compound

Capture & line up the next

The debrief records what changed and sets up the next workshop. Every engagement compounds into the one after it.

Diagnose → Select → Run → Compound → repeat

See inside one

A real AI Leadership Lab. Click through it.

One of the 36 sessions you'll deliver — the Urgency Lab, built on Kotter and run through the GOAL loop. Exactly as it appears in a client's room.

ai-leadership-lab-01 · start with urgency
01 / 17
The GOAL loop AI-native learning G O A L

The methodology you deliver

Learning that does, not just teaches.

GGoalThe idea, drawn from the canon — what we're trying to do.
OObstacleThe specific thing in the way, right now, in AI transformation.
AActionOne AI prompt the team runs — producing a real plan, as a file.
LLearningAn AI debrief that captures what happened — and compounds across the org.

Why upgrade

Each academy is another business.

1

More functions, more rooms

Every academy is a new audience you can walk into — Sales leaders, HR leaders, finance teams. Same playbook, new buyers.

$1K

Another workshop, every time

Each Lab is still a ~$1,000 workshop. More academies simply means more workshops you can sell, to more of each company.

You never buy again

Every future academy we build — functions, industries, niches — lands in your account for free, forever.

Customize per industry

Every function, every industry.

All Functions + All Industries tailors every academy to your vertical. You don't unlock all 1,012 up front; you order each edition on demand, the moment you close a client in that space, and we build it for you.

Specificity closes deals.

An AI Academy built for their industry outsells a generic one every time. When prospects see their own workflows and language, the "but we are different" objection disappears.

Niche down, charge more.

Specialists out-earn generalists. Become the obvious AI authority in any vertical and command premium fees, without writing a line of curriculum yourself.

One purchase, every market.

1,012 ready-to-brand editions. Own a niche or serve several, each a fresh landing page, ad, and room full of buyers who assume you are an insider.

Order any edition on demand. When you win a client in a vertical, request that industry and we build it, so you never carry an academy you have not sold.

The economics

Sell one workshop. The license has paid for itself.

You've seen the workshop. Here's what it's worth — and every way it stacks into a business. Each Lab is a session you deliver for around $1,000, and your license is $999, once. Your first sale puts you in profit. From there, it compounds five ways:

01
Sell a workshop
One Lab, delivered live
Every Lab is a workshop you run for about $1,000. Sell a single one and your $999 license is already repaid.
$1,000
per session
02
Package it for a client
Theme bundles & the full Academy
Bundle a three-book theme for $3,000, or the complete 36-Lab Academy for $36,000 — one client, one engagement.
$3K–$36K
per client
03
Repeat across clients
The same Labs, again and again
The work is already built — run it for client after client. A handful of clients is a six-figure year. Run your numbers below.
$100K+
per year
04
Stack Academies
Own every function
With the All-Access Pass you deliver Leadership, Sales, HR, Finance and more. Each Academy is another revenue stream from the same network.
×10
functions
05
Move up the ladder
From training to transformation
Graduate clients from learning into doing — resell Humans + Agents and Elite AI Operator licenses, the high-ticket tier of the same business.
$33K–$66K
per license
Run your numbers
Clients10
Workshops per client12
$120,000
a year in workshop revenue
$119,001 profit after your $999 license 120×
1
Your break-even is one workshop.Everything the calculator shows beyond your $999 license is profit. Sell a single session and you're already in the black.

I've run these workshops. A thousand dollars each is the going rate — I've sold them, and so do the consultants I've trained. — Steve

Weekend only · ends Sunday

Start anywhere. Own everything.

One payment, yours forever. Your academy, your brand, a business you run.

Start here
Leadership

The flagship academy. 36 Labs across the leadership canon, your brand, one function you can sell.

$999
One function, forever
Start with Leadership →
All functions
All Functions

Every function academy — Strategy, Sales, Finance, Operations, HR and more. A revenue line for every function you serve.

$1,999
Every function, forever
Get All Functions →
Weekend deal · save $3,000
All Functions + All Industries

Everything in All Functions, plus an edition for any of the 1,012 industries — built on demand as you land clients. The whole catalog, under your brand.

$1,999 $4,999
Every function, every industry, forever
Get Everything — $1,999 →
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One payment · yours forever · weekend deal ends Sunday at midnight ET

The AI tipping point has passed

The first to plant their flag own this space.

A new lease on your career is one decision away. Lock in lifetime access before the window closes.